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Official Odoo partner · Abu Dhabi, UAE
Odoo Email Marketing Software for UAE Businesses
Neurula Technologies implements Odoo Email Marketing so your campaigns are built from real customer data: segments based on purchases, pipeline and website activity, drag-and-drop emails in Arabic and English, A/B testing, automated journeys and reports that show the revenue each campaign produced.
At a glance
Neurula Technologies is an official Odoo partner headquartered in Abu Dhabi, UAE. It implements Odoo Email Marketing, with Marketing Automation and SMS Marketing where needed, for UAE companies that want campaigns connected to their CRM and sales.
Because Odoo Email Marketing reads the same contacts, leads, orders and invoices as the rest of Odoo, there are no lists to export, and campaign results show leads and revenue, not just opens and clicks.
Odoo Email Marketing
How email marketing works in Odoo
Odoo Email Marketing covers design, targeting, sending and measurement. These are the parts Neurula Technologies configures for most marketing teams.
Segments from real data
Target any filter on your Odoo data: customers who bought a product, leads at a pipeline stage, contacts in an emirate, event attendees, or people who have not ordered in 90 days.
A/B testing and scheduling
Test subject lines or content on part of the list, send the winning version to the rest automatically, and schedule sends by time zone.
Marketing automation
Build journeys triggered by actions such as a sign-up, a purchase or a clicked link, with follow-up emails, SMS and CRM tasks (Marketing Automation is an Enterprise app).
Consent and unsubscribes
Mailing lists with opt-in, one-click unsubscribe, a blacklist and a subscription preference page.
Campaign reporting
Delivered, opened, clicked and replied rates, plus the leads, quotations and invoiced revenue each campaign generated, tracked through UTM codes.
How it is done in Odoo
A campaign in Odoo, from segment to revenue
This is how a typical product or event campaign runs once Odoo Email Marketing is live.
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Choose the audience
Build a segment from Odoo data, such as contacts who bought last year but have no open quotation, with unsubscribed contacts excluded automatically.
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Design and test
Create the email in Arabic and English, A/B test the subject line and preview it on mobile.
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Send and follow up
Send or schedule the campaign; replies and clicks create leads or activities for the sales team.
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Measure revenue
UTM tracking links the campaign to the opportunities, orders and invoices it produced.
Benefits of integrated software
Why run email marketing inside an integrated system
Standalone email tools work from exported lists. In Odoo, marketing works from the same live data as sales and finance.
- CRM & sales data
- Segment
- Campaign
- Clicks & replies
- Leads & opportunities
- Revenue report
No exports or list syncs
Segments read live from contacts, CRM, sales, events and eLearning, so lists are never out of date.
Sales follow up immediately
Clicks and replies can create leads or activities for the right salesperson, instead of sitting in a marketing report.
Revenue, not just clicks
Campaign reports show the opportunities and invoiced revenue linked to each send.
One consent record
Unsubscribes and blacklists apply across every campaign and every team that emails customers from Odoo.
Integrated vs standalone
Standalone email marketing tool vs Odoo Email Marketing
| What changes | Standalone email tool | Odoo Email Marketing, integrated |
|---|---|---|
| Audience | Lists exported from the CRM or shop | Live segments on any Odoo data |
| Sales follow-up | Leads passed over by hand | Clicks and replies create CRM leads or activities |
| Results | Opens and clicks | Opens and clicks, plus leads, orders and revenue |
| Unsubscribes | Synced back to the CRM | One blacklist for the whole system |
| Other channels | Separate SMS and automation tools | SMS Marketing and Marketing Automation in Odoo |
Set up for the UAE
Odoo Email Marketing configured for UAE businesses
Arabic and English campaigns
Build separate Arabic and English versions, or bilingual emails, and segment contacts by preferred language.
Consent and data protection
Opt-in lists, unsubscribe links and a blacklist help you respect the UAE Personal Data Protection Law (PDPL) and anti-spam expectations.
Deliverability at scale
For large lists, Neurula Technologies connects a dedicated sending service and sets up SPF, DKIM and DMARC on your domain so campaigns reach inboxes.
How we work
How Neurula Technologies implements Odoo Email Marketing
Every project starts with a discovery workshop, and you receive a fixed-scope proposal before any configuration begins.
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Discovery workshop
We map how your team handles email marketing today, the documents and reports you rely on, and the other systems involved, then confirm what Odoo covers as standard.
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Configure and migrate
We configure the app and the Odoo apps it connects to, import your existing records, and build agreed customisations, reports and integrations.
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Train and test
Your key users test real scenarios in a copy of the system, and we train each team on the workflows they will use, in English or Arabic.
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Go-live and support
We support the switch-over with your team, then continue under a support agreement with new features, upgrades and health checks.
FAQ
Odoo Email Marketing: frequently asked questions
Can Odoo replace Mailchimp or similar email marketing tools?
For companies whose customer data is already in Odoo, yes. Odoo Email Marketing has a drag-and-drop builder, A/B testing, scheduling, mailing lists and reports, and it segments on live CRM and sales data with no exports. Marketing Automation adds triggered journeys.
Is Odoo Email Marketing free?
Email Marketing is part of Odoo Community. Marketing Automation and WhatsApp need Odoo Enterprise, and SMS Marketing uses Odoo's in-app purchase credits.
Can Odoo send marketing emails in Arabic?
Yes. Emails can be written in Arabic, English or both, and contacts can be segmented by language.
How many emails can Odoo send?
It depends on how Odoo is hosted and which outgoing mail server you use. Odoo Online has daily sending limits, so for large lists Neurula Technologies connects a dedicated sending service and configures SPF, DKIM and DMARC.
Can Odoo track revenue from email campaigns?
Yes. Odoo adds UTM codes to campaign links, so leads, opportunities, orders and invoices are linked to the campaign that produced them.
Can we import our existing subscribers?
Yes. Neurula Technologies imports contacts and mailing lists with their opt-in status, and loads past unsubscribes into the blacklist so they are never emailed again.
One system for the whole business
Other business software Neurula Technologies delivers on Odoo
Each of these runs in the same Odoo database as email marketing, so you can start with one app and add the next without a new integration. See the full Odoo ERP implementation service.
Start your Odoo Email Marketing project
Request an Odoo Email Marketing proposal
Tell Neurula Technologies how your team handles email marketing today and what you need from Odoo. An Odoo consultant replies within 24 hours to arrange a discovery call or a visit to your site.
- Email: admin@neurulatechnologies.com
- Phone and WhatsApp: +971 55 892 1855
- Office: Abu Dhabi, United Arab Emirates